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Wednesday 29 February 2012

Starting a web business trials and successes

You can try this idea.............

There are many stages to starting your own business, especially a web business. Some people say the first challenge is to define a vision of where you want the business to go. That doesn't necessarily mean your end game is a yacht in Monte Carlo - although it doesn't hurt to dream. It does mean working hard to imagine the words and pictures that really define what you will do and how you will do it.

You need to consider who your clients will be and then distill your business proposition into just one sentence or two. It sets you on your course so it must be easy to grasp in a few words showing your purpose and direction.

Be clear in your description. Use words that make the description easy to understand. I was recently offered some great advice - find words that can explain the idea to your mother or someone not involved in business, or a person from another country who's language is not your own.

Often when we begin to define what we intend to do in our business our excitement creates many ideas and also tangents, and we lose focus. Fix your focus on the very specifics of what you intend to deliver to your customers and how you intend to do it. Then you are on your way. You can in fact use this description to develop your name, your logo and your business plan. We labored some over our logo, foisting surveys with many options to unsuspecting friends. Their feedback was useful and did indeed help us achieve our final logo.

Our story - Chapter 1

At the end of last year, a friend and I decided to start a web business, she had been house sitting after returning home to live in Australia. She owns properties there but they were all rented out. Instead of renting and expending funds, she decided to offer her services for house sitting.

She had found a placement through an Australian agency and after a few months housesitting decided the format of the house sitting agency could be improved.

Very excited about the concept and feeling it was one she could easily promote because of her good experience she pulled me in. Despite my being located on the other side of the world in the UK, we were both excited and could see the potential for such a business.

I began to build on her concept and propose ways we could automate the agency processes using a social network on the web as a platform to create new links and connections and so accelerating our reach to potential house sitters and home owners. I also suggested that we build a database to help us automatically match people's requirements for sitters and sitting placements. And so the idea took shape.

Our business idea is:

A social network to match and introduce house sitters and home owners.

We also provide police and background checks for both, and offer use of our legally approved contracts and document templates to enable them to make their own arrangements.

Our website name is: www.housesitmatch.com

We operate in the UK and Australia.

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